Who are we?

Our mission is to bring technology to life in live environments. We are growing a platform that interacts with visitors to live experiences every day, whether it's creating content, managing their data or surprising them with unique interactions.

At our core we are software developers, but we have the eyes, ears and hands of event goers who are constantly innovating the latest feature to our platform.

We started with a small piece of technology that helped wedding organisers collect and display guests' photos, but have grown the business into multiple brands appealing to different market segments.



EventsTag partners with experiential marketing agencies to use our platform to add digital engagement to brand activations; focussed on our three pillars of:

Shareable Moments

Unique Interactions

Frictionless Management

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We Are Interact

We Are Interact are disrupting the attractions industry by building a platform of digital interactions for physical spaces. Powered by RFID bands we manage photo experiences, cashless payments, access control and gamification that drive a better experience, high profits and increased visitors for venues.

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Content Ripple

Content marketing for brands. Our high powered platform is used to manage, incentivise and recruit content creators and publish their content into a live publication.

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Dan Strang


Dan is leads the sales, marketing and strategy behind the Crowd Reactives portfolio. A startup entrepreneur through and through Dan has been working in growth businesses for the last 5 years, running his own fashion businesses before Crowd Reactive.  

Ollie Harridge


Ollie is the technical wizard behind the platform and it’s creations. Ollie has been a PHP developer in London for over 15 years working on multi million pound sites as well as creating a number of start up businesses before founding Crowd Reactive.


Nic Cooper



Founder, CEO and Chairman, Sledge Events

Sold, bought and resold Sledge.

Kev McFayden



Brand Director, Berghaus

Head of Brand, Nandos

Head of Marcoms Strategy, O2

Rob Johnson



MD of Buy a Gift PLC

MD of ilion PLC

Ramesh Varsani



Founder, Excelerated Group

Sold, Biz Aps in 2010

Founded EA, which was sold to Crowd Reactive in 2018




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